About Us

Getting the most for your home or property means doing more than putting a “For Sale” sign out front. In a competitive market where new homes for sale are added daily, your listing needs to be seen in a variety of places in order to stand out. And sometimes the right buyer is waiting out of state, or even in another country. To ensure sure your home gets noticed and sells without a hitch for full market value, consider working with a top professional. It could mean the difference between no sale, and the payoff you’ve been waiting for.

Five Reasons to Sell your home with a REALTOR®

Sell with a custom marketing plan.
Get your home listed and talked about everywhere, not just in the local paper and on your street.
Attract buyers via the Internet.
Have all the paperwork taken care of for you.
Negotiate with the help of a real estate professional.
As your Seller’s Agency, we’ll quickly put together a custom marketing plan with an effective price. A well-priced home will often generate competing offers and drive up the final sale value. Our market analysis takes into account the most actively searched prices, and home values throughout your area, including expired listings, and properties still on the market. In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of thousands of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and Realtor publications. Our network of professional real estate contacts and buyers throughout the nation will also have the opportunity to check out your listing. In addition, we’ll use the Internet, and this professionally optimized website, to make your listing highly visible. With more than 80 per cent of buyers checking the web first when looking for a home, that’s a part of your marketing strategy you can’t afford to miss.

Without the help of a Realtor, marketing your home can be time consuming and difficult. Advertising in the media is often expensive, and many buyers are reluctant to consider homes listed “For Sale by Owner.”

When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure you get the best price, with favorable closing terms that are clearly spelled out. As your professional aides, we also and take care of all paperwork related to the sale.

For most of us, our home is our biggest investment. When it’s time to sell, get the value you deserve with the help of a professional Realtor. If you’d like to get in touch about your next home sale today, please contact us whenever you’d like.

Selling your home, where to start …

Here are a few great tips on how to create an atmosphere that will charm buyers and encourage them to make great offers to buy your home. Remember that you’ll never get another chance to make a first impression. First impressions are what count! Follow these simple tips and create the competitive edge that will help you sell your home more quickly and for a great price.

1. Selecting the right NJ Realtor:
Find out if the Realtor you are interviewing is a full time or par time agent. Full time agents usually have more experience and will know more tricks of the trade to market your home more successfully
Does the Realtor you are interviewing have a website on which your home will be listed?
Does that Realtors website enjoy prominent placement for the most common Google searches such at (Morristown Real Estate) (Madison NJ Real Estate) or (Parsippany Real Estate)?
How will the Realtor keep in contact with you and how often?
What is the Realtors pricing strategy. Does he/she price high hoping to get that price but knowing a price reduction is likely, or does he/she try to price your home accurately and generate as much market buzz about your home as possible.
What will the Realtor do to market your home? Who pays for that marketing, and who determines when that marketing takes place?
What does the Realtor do that other Realtors do not do. Does the Realtor have a marketing advantage that other agents do not have?
Does the Realtor have a performance guarantee? Once you are listed with him or her are you locked in for a set period of time no mater what the performance of the agent is?
If you Hire me, you won’t want to fire me, but if you ever do – you can. Your Satisfaction is GUARANTEED with James Boyer!
2. Pricing Your NJ Home – Market Value:
When determining the market value of your home, there are several factors that must be taken into consideration.

Understand the Market –
We have just come out of a sellers market, not long ago home sellers could reasonably take the last home sale in their neighborhood, add 5% or more to that price and reasonably expect to sell in days, many times with multiple offers.

In a buyer’s market, the future home owner is looking for value and it is a good idea to consider pricing your home at market or just below. Even in a buyers market, homes that present well and are priced correctly can sometimes still have multiple offers in the first week.

Don’t overprice your home, unless you don’t want it to sell –
No matter what figure you decide upon for the value of your home, if that value is not supported by recent sales in the neighborhood, which are comparable to yours, chances are very good that your home will be overpriced. Overpricing a home in this market is the worst thing you can do, unless your home is extremely unique then as long as it is overpriced it will sit on the market. In today’s home market the best strategy is to get your home into as good a showing condition as possible and price it slightly BELOW market value in order to create interest and hopefully attract multiple offers.

Work with a competent Realtor
The Best and most accurate way to come up with a selling price for your home is to work with a competent Realtor who will research recent sales, in your homes area, and then compare your home to those that have recently sold, and make adjustments for updates, home size, lot size & desirability, and other differences.

Be Careful where you get your information:
The online home value companies, There are many online companies that claim to provide you with the value of your home, however these companies can only give you a very ruff guess at value mainly because they don’t have enough information about your home. Most simply ask for your address and use the local tax records or last years recorded sales to come up with the value they give you. There is no way for them to know if you recently upgraded or expanded your home, they cannot tell if your kitchen was just recently redone or is original from the 1950’s. If there is 30 years of deferred maintenance, they surely will not know, and that will significantly affect the real value of a home. We all know that updates can drastically affect the value of a home, so whether or not your home has been updated will play a significant role in determining your homes value.

3. Outside Improvements – Small Outside Improvements With A Huge Impact!
Trim trees and shrubs.
Clean out flower beds, mulch and invest in a few flats of seasonal flowers
Paint the front door
Make sure the doorbell is working properly
Wash the mailbox and paint it if needed
Keep the front steps swept
Add an attractive mat for people to wipe their feet.
4. Inside Improvements – Catch The Buyer’s Attention And Keep It!
· Start by airing out the home. Most people are turned off by even the smallest odor. Odors must be eliminated, especially those caused by dogs and cats, soiled diapers and/or cigarettes.

Wash all the windows in the home (inside and out).
If it has been over a year since the carpets have been cleaned, now is the time to have them cleaned. Wood floors should also be waxed or polished.
Put bright light bulbs in every socket made for a bulb. Buyers like to see what they are buying.
Clean out closets, cabinets and drawers. Closets should look like they have enough room to hold additional items.
Clean off those shelves and countertops. Make them neat and tidy. Remember, sometimes less is more.
Make sure the furniture has been dusted, and cleaned.
Put away most if not all of your family personal pictures. You want the buyer to feel like it is their house, not yours.
Make sure rooms are not overcrowded with furniture. Select pieces that look best, and store the rest.
Keep the kitchen sparkling clean. Make sure all appliances are clean at all times. Straighten cupboards that appear cluttered and keep floors gleaming
Bathtubs, showers and sinks should be freshly caulked. The grout should be clean and in good condition. There should be no leaks in the faucet or traps.
5. Staging – NJ Home Buyers Are Very Demanding, What Is Home Staging And Should You Do It:
What is Staging:
Staging is when you enhance the appearance of your home by having a professional interior designer temporarily decorate the interior of your home.
The cost of staging a home can be anywhere from $2000 to $6000, depending on the size of the home and the extent of the staging.
Items used to stage your home are usually already owned by or obtained by the stager. Typically a stager will use art pieces, curtains, linens, various small and large furniture pieces, and area rugs to dramatically alter the appearance of you home.
Many stagers can be paid half of their fee up front, and half at the home settlement, which makes it a little more convenient.
Benefits of Staging:
Homes, which are staged, do sell faster and for more money on average then those homes, which are not staged.
In this market with higher than normal inventory levels you many choose to take advantage of the added appeal and value a home stager can bring to your home.
Staging is much more common in higher end homes, where it can have the most dramatic effect.
Alternatives to Staging:
Hire a staging consultant to go over your home and point out inexpensive things you can do to enhance the perceived value in your home.
A home staging consultation with a good stager will run about $150.
Interview me for the position of Marketing Agent for your home and I will help you with staging ideas for FREE!